Utz Potato Chips - For The Dumb But Healthy

On this bag of Utz potato chips, the Utz copy writers proclaim that their recipe has:
"the lowest sodium level among leading chip brands"
Then they go on to say:
"We have never advertised that fact, but we thought those concerned with their sodium intake would want to know."

Apparently writing and distributing that fact on millions of bags of potato chips is not considered advertising. I could let that one slide, but the part that really gets me is the fact that they write this drivel right next to the government mandated Nutrition Facts box which clearly labels the sodium level of the chips! So I suppose what they are really saying is:

"If you're concerned with your sodium level but you are not sure if 95 mg (4% daily recommended value) is good for you, well let us reassure you that it is less than those other guys."

Maybe I'm being to hard on the good folks at Utz. They really do make a tasty chip. Plus, just to make sure their less than smart clients understand the nutritional value of their snacks, the Utz website includes a handy PDF document called How to Read Nutrition Labels. This informative document will straighten everything out with simple to understand descriptions such as:

"CALORIES: Lists the number of calories in the serving stated above."
"TOTAL FAT: Lists the grams of fat in a serving of the food."